Product Details

The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery.

It is global in scope and includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more.

Part 3 looks forward, identifying areas B2B exhibition marketers will focus on for improvement as well as new activities they plan to undertake to maximize the outcome of attendee acquisition efforts for future editions of their events.

This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.

PLEASE NOTE: Members and non-members, to view or download your purchase, go to “My Account” at the top of this screen, then "downloadable products” on your profile. Questions? info@iaee.com.