Product Details

The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery.

It is global in scope and includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more.

Part 2 details activities for B2B exhibitions held and planned from 2020 through 2023. This report identifies messaging, marketing channel mix, discounts and premiums used by these events rated effective in generating registrants at events held from 2020 through 2022.

This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.

PLEASE NOTE: Members and non-members, to view or download your purchase, go to “My Account” at the top of this screen, then "downloadable products” on your profile. Questions? info@iaee.com.