Product Details

The sixth edition focuses on the requirements for planning and holding a successful exhibition, both B2B and B2C events; what must be done leading up and during the exhibition and post-event, to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment. Written by a broad spectrum of industry experts, this body of knowledge is a standard resource in university and college classrooms around the world and provides an up-to-date resource for the experienced professional.

ISBN 978-0-9895833-0-5 | LCCN 2019936968 (print)