Part 1: Planning, Offerings, Outlook Moving Forward


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Exhibit and Sponsorship Sales Approaches Driving Revenue Growth Series


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Ratings


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Part 1 details activities for events held and planned from 2020 through 2024. It pinpoints which offerings are rated most effective in generating revenue and outcomes in costs and gross revenues for recent events held from 2020 through 2023. Results indicate the ongoing rebound of the industry. Readers will gain insights on where to focus during these transitional times, to recoup revenues and drive growth moving forward.

Insights from this series will keep you informed on how exhibit and sponsorship sales approaches are evolving at B2B exhibitions in this fast-paced changing environment, and which are working best today. 

Benchmarks will provide a snapshot on considerations for planning, profile of exhibit and sponsorship sales teams today and outlook moving forward, average booth space rates, and more!

This report is available as a complimentary download for CEIR subscribers and IAEE members and $99 USD for non-subscribers/non-members.

PLEASE NOTE: Members and non-members, to view or download your purchase, go to “My Account” at the top of this screen, then "downloadable products” on your profile. Questions? info@iaee.com.

 

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