Back
2026 Organizer Benchmarking Study - Performance Playbook for Independent Shows

2026 Organizer Benchmarking Study - Performance Playbook for Independent Shows

CEIR Reports

Member: $0.00
Non-Member: $249.00Your price

Published: 8/10/2026

The 2026 CEIR Performance Benchmark Playbook: Independent B2B Exhibitions provides actionable benchmark data and strategic insights for independently organized events. Designed as a quick, highly scannable resource, the report helps organizers benchmark performance and identify opportunities for growth.

Key findings include:

  • 80% of independent B2B exhibitions report positive net profits 
     
  • Average net profit margins reached 46% 
     
  • Exhibit sales account for 65% of total gross revenue 
     
  • Tracking NPS, attendee retention, and new exhibitor acquisition is linked to stronger outcomes