2025 Organizer Benchmarking Study - Performance Playbook for Independent Shows

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This playbook is designed for shows of all sizes that are managed by independent organizers. It offers insights into the post-pandemic business environment, helping organizers set performance expectations and identify factors that lead to better outcomes based on results and approaches from their peers. It is part of an exciting new benchmarking playbook series that provides a complementary set of insights and benchmarks beyond the CEIR Index. These include additional performance benchmarks and metrics that organizers use to support their event planning.

Benchmarks include:

• Gross Revenues by category: exhibit sales, sponsorship and advertising revenues, attendee fees, hotel commissions and other
• Net profit margins
• Staffing mix by core event functions
• Metrics tracking attendee outcomes – registration show up rate, new attendance rate, attendee retention, use of NPS and scores
• Metrics tracking exhibit sales outcomes – exhibitor company retention, new exhibitor company acquisition rate, space rate retention, use of NPS and scores
• Snapshot of typical events by: event offerings, digital offerings, show services
• Expected impact of economic, current policies on 2025 event performance
• Analysis pinpoints metrics that are tied to better net profit, exhibit and attendee outcomes.