2025 Organizer Benchmarking Study - Performance Playbook for Healthcare Shows

CEIR Reports

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Published: 6/18/2025

This playbook is for healthcare shows and provides insights into the post-pandemic business environment, helping organizers set performance expectations and identify factors for better outcomes. It is part of a new exciting benchmarking playbook series which provides a complementary set of insights and benchmarks that go beyond the CEIR Index. These include additional performance benchmarks and metrics used by organizers to support their event planning.

Benchmarks include:

• Gross Revenues by category: exhibit sales, sponsorship and advertising revenues, attendee fees, hotel commissions and other
• Net profit margins
• Staffing mix by core event functions
• Metrics tracking attendee outcomes – registration show up rate, new attendance rate, attendee retention, use of NPS and scores
• Metrics tracking exhibit sales outcomes – exhibitor company retention, new exhibitor company acquisition rate, space rate retention, use of NPS and scores
• Snapshot of typical events by: event offerings, digital offerings, show services
• Expected impact of economic, current policies on 2025 event performance
• Analysis pinpoints metrics that are tied to better net profit, exhibit and attendee outcomes.